Facebook is one of the most powerful marketing tools currently available to businesses. Billions of people use it every day all around the world, making it the perfect place to promote your business. However, promoting your business on Facebook is more than just posting links to your website. There are some key ways within Facebook that you can drive more leads to your company and start generating more sales.
Create a Facebook Business Page
First, you will need a Business page on Facebook. This Business page lists basic information about your business, allows you to share posts and photos, and receive reviews from customers. Many people use Facebook to find local businesses or new products to try. By creating a specific page for your business on Facebook, you make it easier for potential leads to learn more about you.
Creating a Facebook Business page is fairly straightforward and doesn’t take too long. Start by going to Facebook.com/business. From there, you will click Create Page and get started with the process. After adding in some images, filling out basic information about your business, and creating your first post, you’ll be ready to go. This guide offers step-by-step instructions on how to create your own Facebook Business page for more information.
If your business operates on appointments, you’ll definitely want to look into Facebook’s Appointments feature. “Facebook Appointments” is a feature that allows customers to schedule an appointment with a business, without having to leave Facebook. Here’s how it works:
On your Facebook Business page, an option you can add is “Book Appointment”. This will add a button to the top of your Facebook Business page that is easy for anyone viewing the page to find.
Normally, this Book button would allow customers to schedule an appointment, which you could then view on Facebook. However, there is a way to sync this button with your own calendar and booking website.
When setting up your Book button, Facebook will ask you where you want to send people looking to make an appointment. Here is where you’ll enter the URL for people to book through your website. Now when someone wants to book an appointment through Facebook, they’ll instantly be taken to your website.
If you don’t offer online booking yet, it’s easy to add. Our service makes it easy for your customers to book courses with you online and we sync up perfectly with your Facebook Business page. You can learn all about adding a “Book Now” to your Facebook page with our step-by-step guide.
Facebook is also a great place to run advertising. Thanks to the comprehensive set of tools provided by Facebook, businesses can drill down and target very specific niches to receive their ads. For example, if you only want to show ads to men from New York in their 30s with a certain level of disposable income, you can do this. You can also set how much money you want to spend each day so that you never go over budget.
A great way to make use of Facebook ads is by having them lead directly to your website. When you register an account with Steams Online, you’ll be given your very own webpage. You can then use your ads to send interested customers here, where they can proceed to learn about your services or book an appointment with you. Since you get to target the exact type of people you want, and because you only pay when someone clicks on the ad, you don’t waste any of your budget on low-quality leads. For more information on advertising with Facebook, they offer some great courses on everything you need to know.
If a customer has a question about your products or services, they will often reach out to the business. Businesses that can quickly and effectively answer questions are more likely to convert them into customers. For example, let’s say you’re a vocational school that provides healthcare training courses to become a Certified Nursing Assistant (CNA). An interested lead wants to know more about the program, so they visit your webpage. From there they learn about your different services and the costs. If the client then books an appointment to learn even more about the program, you’ll have their information stored in a database.
Now that you have the customer’s information, you can reach out to them at any time using Facebook Messenger. Facebook Messenger allows you to chat with your customers at any time of day instantly. People like to have quick conversations, rather than emailing back and forth, and Facebook Messenger allows you to do this.
You can even use chatbots with Facebook Messenger. Chatbots are essentially robots that can provide canned responses to common questions. They are great for when you have a lot of people reaching out to your business with similar questions, and you want to lessen your customer support load. To learn more about using chatbots with Facebook Messenger, you can check out this guide.
Get Started with Facebook Marketing
If you aren’t using Facebook to marketing your business yet, you’re missing out on a powerful tool. From being able to advertise to any niche market to booking appointments to chatting instantly with your customers, Facebook provides multiple ways to engage with potential customers and drive more leads.
To get started, you need a Facebook account and to create a business profile page. After that, it’s just a matter of setting up which features you want – such as scheduling or messaging – and staying active with your account. Spending just a few minutes on Facebook each day could bring you in hundreds or even thousands of leads, so get started today and watch those leads come pouring in.